This policy explains how Dubai Sales Centre collects and uses personal information when you visit dubaisalescentre.com, submit an enquiry or contact us. It is written with reference to the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.
1. Who we are
Dubai Sales Centre is operated by Hafnex Real Estate LLC, a real estate broker registered with the Dubai Real Estate Regulatory Agency (RERA ORN 63595, Trade Licence 1636891), with its registered address at 16-0, The Ibn Battuta Gate - 1101, Jabal Ali First, Dubai, United Arab Emirates, P.O. Box 333513. Hafnex Real Estate LLC is the controller of the personal information described in this policy. Dubai Sales Centre is not a property developer.
2. Information we collect
Information you give us
- Your name, mobile or WhatsApp number and email address when you submit a form, popup or chat enquiry.
- Details of your enquiry, such as the project, unit type or document you asked for, and any message you send.
- Information you share when you call, email or message us on WhatsApp.
Information collected automatically
- Your IP address and an approximate city and country derived from it.
- Device and browser type, the page you enquired from, the referring website, and campaign parameters (such as UTM, Google click ID or Meta click ID).
- The date and time of your visit and enquiry, and a reference number we assign to your enquiry.
- Cookies and similar technologies, described in our Cookies Policy.
3. How we use your information
- To respond to your enquiry and send the information you requested, such as price lists, floor plans, brochures and payment plans.
- To contact you by phone, WhatsApp or email about the project you enquired about and suitable alternatives.
- To register your interest with the relevant developer where this is needed to process your enquiry or reservation.
- To keep records of enquiries and transactions, including those required by the Dubai Land Department and anti-money-laundering rules.
- To measure and improve our website and advertising, including which campaigns bring useful enquiries.
- To protect our website from spam, fraud and misuse.
4. Legal basis
We process your information because you asked us to (to answer your enquiry and take steps before a possible purchase), with your consent (for example, analytics and advertising cookies and marketing messages, which you can withdraw at any time), to meet our legal obligations as a licensed broker, and for our legitimate interests in running and securing our business.
5. Who we share it with
We do not sell your personal information. We share it only where needed with:
- Property developers whose projects you enquire about, to register your interest, provide availability and process a reservation.
- Service providers who process data on our behalf: website hosting and email delivery; our customer relationship management system; Google (Analytics, Ads and Tag Manager); Meta (Facebook and Instagram advertising); OpenAI (advertising measurement); Tawk.to (live chat); and an IP location service used to estimate your city.
- Authorities and advisers where required by law, such as the Dubai Land Department, regulators, courts, or our legal and professional advisers.
6. International transfers
Some of our service providers store or process data outside the UAE. Where this happens, we rely on the safeguards permitted under UAE data protection law, such as transfers to countries with adequate protection or contractual protections with the provider.
7. How long we keep it
We keep enquiry records for as long as needed to respond and follow up, and for up to 5 years after our last contact with you, or longer where the law requires us to keep transaction records. Analytics data is kept according to the settings of the tools concerned (for example, up to 14 months in Google Analytics).
8. Your rights
Subject to applicable law, you can ask us to:
- access the personal information we hold about you and receive a copy;
- correct inaccurate or incomplete information;
- delete your information or restrict how we use it;
- stop contacting you for marketing, at any time;
- withdraw consent you have given, including for cookies, using Cookie settings.
To exercise these rights, email contact@dubaisalescentre.com. We will respond within the time required by law and may need to verify your identity. You may also complain to the UAE Data Office.
9. Security
We use reasonable technical and organisational measures to protect your information, including encrypted (HTTPS) connections and restricted access to enquiry records. No online service can be completely secure, so please do not send sensitive documents through website forms.
10. Children
Our website is intended for adults. We do not knowingly collect information from anyone under 18.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page with its updated date.
12. Contact
Dubai Sales Centre, operated by Hafnex Real Estate LLC
16-0, The Ibn Battuta Gate - 1101, Jabal Ali First, Dubai, United Arab Emirates, P.O. Box 333513
Email: contact@dubaisalescentre.com · Phone: +971 58 562 1996
